27th Annual Screen Actors Guild Awards® New and Returning Sponsors Support the SAG-AFTRA Foundation

Mar 11, 2021
27th Annual Screen Actors Guild Awards® New and Returning 
Sponsors Support the SAG-AFTRA Foundation
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The SAG Awards will be simulcast on Sunday, April 4, 2021 
on TNT and TBS at 9 p.m. (ET) / 6 p.m. (PT)
 
LOS ANGELES (Mar 11, 2021) – United Airlines, PEOPLE, Champagne Taittinger, FIJI® Water, Cooper’s Hawk Winery & Restaurants, City National Bank®, Oris and Tequila Herradura® are among the dedicated corporate sponsors joining the 27th Annual Screen Actors Guild Awards® in support of the SAG-AFTRA Foundation, President of SAG-AFTRA Foundation Courtney B. Vance and SAG-AFTRA Executive Director Cyd Wilson announced today. 

Since its inception, the SAG Awards® has been a proud, active supporter of the SAG-AFTRA Foundation and their mission to provide SAG-AFTRA artists with extensive educational and emergency financial resources. 

“This past year wasn’t easy for our industry,” said SAG-AFTRA Foundation President Courtney B. Vance. “But it revealed that even in dire times, we can all come together as one community to support those within our family of performers who need it the most.” 

The Foundation has worked tirelessly to offer more assistance for SAG-AFTRA performers who have been impacted by the COVID-19 pandemic, starting with launching a COVID-19 Relief Fund for SAG-AFTRA artists in March 2020. To date, over $6.4 million in emergency aid has been granted to more than 6,800 members and their families.

“The SAG Awards is the sole award show that celebrates the greatest acting performances of the year, and also supports the entire SAG-AFTRA community of performing artists through the sponsorships and broadcast revenues that are donated to the SAG-AFTRA Foundation,” Cyd Wilson, Executive Director of the SAG-AFTRA Foundation. “We are so grateful to the SAG Awards and all the sponsors who have continued to support our Foundation and the performers we serve.”

The SAG Awards is proud of its many returning sponsors, and is delighted to welcome the participation of newcomers City National Bank, Oris and Tequila Herradura.

In the wake of a difficult year, the SAG Awards sponsors’ have aligned with the values and mission of the SAG-AFTRA Foundation, by helping to support SAG-AFTRA performers, their families, and the greater community at large, all of whom have been significantly impacted by COVID-19 and a near industry-wide shutdown.

The 27th Annual Screen Actors Guild Awards will be simulcast on TNT and TBS on Sunday, April 4, 2021, at 9 p.m. (ET) / 6 p.m. (PT). An encore will air on TNT at 11 p.m. (ET) / 8 p.m. (PT).

The SAG-AFTRA Foundation would like to thank the following organizations for supporting the SAG Awards this year: 

 

United Airlines – United has been a proud partner of the SAG Awards since the very first show in 1995. We are committed to supporting the arts and entertainment industry, and recently launched an updated travel program for the entertainment industry to support production travel and to ensure travelers have an elevated experience when they fly with us. Just like the entertainment industry brings people together, United’s mission is to “connect people and unite the world.”
Instagram: @United
Facebook: /United
Twitter: @United

PEOPLE – Meredith Corporation’s PEOPLE continues its long-standing support of the SAG-AFTRA Foundation this year with an annual donation. PEOPLE has a long history of celebrating the philanthropic efforts of Hollywood and benefitting charitable initiatives across all of its platforms and is pleased to once again support the SAG-AFTRA Foundation in this way.
Instagram: @PEOPLE
Facebook: /peoplemag
Twitter: @PEOPLE

Champagne Taittinger – The Taittinger family spirit is present in the arts, specifically cinema, a true source of dreams and inspiration. Our 20-plus-year partnership with the SAG-AFTRA Foundation and commitment to supporting the emergency relief fund continues to assist the extraordinary personalities and talent within the industry. Supporting the world of cinema reinforces our commitment to the arts, and we could not think of a better partner than the SAG-AFTRA Foundation, which has shown incredible generosity and warmth in these particular times. 
Instagram: @champagnetaittinger 
Facebook: /TaittingerUSA
Twitter: @TaittingerUSA

FIJI® Water – FIJI Water, the no. 1 premium imported bottled water in the United States, is honored to continue our longstanding partnership with the SAG Awards®, as it celebrates the talent actors have brought into peoples’ homes this past year. The work the SAG-AFTRA Foundation commits to its community is inspiring and an important ethos of FIJI Water, which is why our iconic square bottle has been seen with The Actor for more than a decade.
Instagram: @FIJIWater
Facebook: /fijiwater
Twitter: @FIJIWater

Cooper’s Hawk Winery & Restaurants – Home to the largest wine club in the world, Cooper’s Hawk helps celebrate memorable moments with food and wine. During an especially challenging time, we are honored to be the official wine partner of the 27th Annual Screen Actors Guild Awards® and celebrate the artists who have helped bring incredibly inspiring stories to life. Congratulations to this year’s nominees and the entire SAG-AFTRA community.
Instagram: @chwinery
Facebook: /coopershawk
Twitter: @chwinery

City National Bank® - Since 1954, City National Bank has supported the entertainment industry, guiding artists, actors and musicians as they achieve their financial goals. More than 67 years later, our basic premise remains the same: we make it our business to be personal. City National is proud to celebrate the industry and support the 27th Annual Screen Actors Guild Awards®.
Instagram: @citynationalbank
Facebook: /CityNationalBank
Twitter: @CityNational

Oris - Oris is proud to support the SAG-AFTRA Foundation on its mission to empower this community of artists committed to their craft. For more than a century, Oris has been making mechanical watches in Hölstein, Switzerland, and as one of the few independent Swiss watch companies remaining, Oris has a rich heritage of supporting meaningful causes for positive change such as ocean conservation and philanthropy. We are excited to partner with the SAG-AFTRA Foundation to celebrate talent and creators in realizing their dreams and #GoYourOwnWay
Instagram: @Oris
Facebook: @OrisNorthAmerica
Twitter: @oriswatches

Tequila Herradura® - Tequila Herradura has been crafting extraordinary tequilas for over 150 years. As the Official Tequila of the 27th Annual SAG Awards, Tequila Herradura is honored to celebrate the legends who transform the ordinary through the spirit of film and television, even after a challenging year unlike any other. We raise a glass to this talented community and foundation that entertains and informs our world.
Instagram: @herradurateq
Facebook: /HerraduraTequila
Twitter: @HerraduraTeq
 
Prior to COVID-19, the SAG Awards Holiday, Red Carpet Bleacher Seat and Ceremony Auctions have been three signature events held every year to raise funds benefiting the SAG-AFTRA Foundation, providing a valuable opportunity for the show’s sponsors and collaborators to give back to the community. 

In lieu of these auctions this year, the 27th SAG Awards has a curated collection of products, to help this year’s Nominees celebrate at home, from brands that generously donated to the Foundation. Each sponsor pledged a sum to be donated to the Foundation’s emergency relief efforts and performers’ programs.


 
The Foundation thanks these brands as well as longtime show sponsors, Champagne Taittinger and FIJI Water for their contribution:

Calm - Calm, the leading mental wellness brand with the #1 app for sleep, meditation and relaxation, congratulates the SAG-AFTRA community for all of the hard work, resilience and inspiration you have shared with the world this year. We are honored to support this community and meet them on their mindfulness journey, wherever that may be. Now, more than ever, we’re proud to share the tools to help you to turn inward to find peace, stability and space.
Instagram: @calm
Facebook: /calm 
Twitter: @calm

Hu® - Congrats to all of the nominees this year! We’re Hu (as in human). We make snacks that unite unbeatable taste with unmatched ingredient simplicity, such as Organic Dark Chocolate and Grain-Free Crackers. We go beyond what’s easy and expected to ensure our products and practices are ethical and put both humanity and the human body first. We help people “Get Back to Human.” We’re so proud to partner with the SAG Awards® this year to deliver the nominees simple-ingredient snacks that allow them to indulge, while knowing their mind and body will thank them later.
Instagram: @hukitchen
Facebook: /HuKitchen
Twitter: @HuKitchen

Lo & Sons - Lo & Sons is thrilled to be aligned with the SAG Awards®, celebrating the very best in the film and television industry. as a small, family-owned business that makes high quality, thoughtfully designed travel bags, we recognize the power of passion and dedication to craft, as well as the importance of collaboration, especially in challenging times. our mission is to inspire and empower people to go places, while leaving a positive impact on the planet, and we are delighted to support the SAG-AFTRA Foundation’s outstanding community outreach and educational programs.
Instagram: @loandsons
Facebook: /loandsons
Twitter: @loandsons

Lord Jones™ - Lord Jones is incredibly honored to be a part of this year’s SAG Awards®. As an L.A.-based brand, we are delighted to support the SAG-AFTRA Foundation’s mission to unite and uplift independent artists in our local community and we admire the work they do every day. Lord Jones is the purveyor of the world’s finest hemp-derived CBD-infused products with a pioneering mission to normalize and destigmatize the plant. We are grateful for the special relationship we have with the Hollywood community. The red carpet holds an exceptional place in our hearts as the location where our whole plant formula CBD body lotion gained a cult following as the ultimate item to apply to the feet before wearing high heels during awards season. The support we have received from artists, industry pros and beyond over the years has meant the world to us. It is now more important than ever to give thanks to the artists and their pioneering vision that constantly inspires us.
Instagram: @thelordjones
Facebook: /thelordjones

Matouk - For nearly 100 years, Matouk has handcrafted luxury linens from the world’s finest materials. Our passionate, dedicated artisans and team in Fall River, Massachusetts, are committed to creating the highest-quality, most-loved linens for the home. We are honored to support the SAG-AFTRA Foundation and celebrate the SAG Awards® and its passionate and talented community of actors.
Instagram: @matouklinens
Facebook: /MatoukLinens
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