Graff Diamonds Returns for Third Consecutive Year To Sponsor the SAG Awards® Green Room, Benefiting the SAG Foundation

Dec 10, 2012

FENDI CASA Luxury Living also Returning to Design and Furnish the Green Room

LOS ANGELES (Dec. 10, 2012) — Graff Diamonds, famous for the most fabulous jewels in the world, is returning for the third consecutive year to sponsor the Screen Actors Guild Awards® Green Room, and to honor the charitable work of actors and the Screen Actors Guild Foundation.

“Our sponsorship of the SAG Awards Green Room has proved to be a superb fit with Graff’s commitment to excellence — a commitment which is reflected both in the quality and craftsmanship of our diamonds and precious gems and in the philanthropic and humanitarian causes which we assist,” said Henri Barguirdjian, President and Chief Executive Officer of Graff Holdings Incorporated. “We are pleased to support the impressive work of the SAG Foundation and to once again be a part of the SAG Awards’ celebration of the year’s finest performances as the SAG Awards’ official jeweler.”

The SAG Awards Green Room offers an elegant, comfortable retreat in which SAG Awards presenters can await their moment on stage and privately review their awards ceremony scripts away from the activity of the SAG Awards showroom. Displays of Graff’s exquisite works of art in gemstones will again highlight this year’s Green Room décor.

FENDI CASA Luxury Living, the home design collection for the international luxury brand Fendi, will dress SAG Awards Green Room in support of the SAG Foundation, also for the third consecutive year.

Graff is of the world's leading diamond companies, involved in every stage of the jewelry making process, from mining and polishing to the magnificent hand finished pieces. With stores around the world, from the headquarters in London to the newest store in San Francisco, Graff jewelry is exceptional; the quality, the style and the workmanship are unsurpassed.  A world leader in the diamond industry, founder and company chairman Laurence Graff has sent an unsurpassed standard of excellence and innovation in the world of high jewelry.  It has been said that more important gem quality diamonds have passed through his hands than any other Diamantaire. For more information visit

In the spirit of its fashion concepts, Fendi’s home collection is true Italian luxury. Sumptuous materials, creative manufactures and distinctive details that include the double ‘F’ logo and the unique Spy Bag fastener characterize Fendi Casa’s stylishly customized, contemporary furnishings.

The Screen Actors Guild Foundation develops and maintains programs to assist, educate and inspire SAG-AFTRA members toward their fullest potential in career, life and community. The SAG Foundation provides economic relief and catastrophic health care for union members in distress, including those affected by Superstorm Sandy; video preservation of the creative legacy of performers; and scholarships for union members and their children. The SAG Foundation also operates two award-winning children's literacy programs: BookPALS (Performing Artists for Literacy in Schools), reading to over 60,000 children monthly in classrooms and hospitals nationwide, and Storyline Online, reaching an average of 750,000 global views each month. Additionally, it offers valuable casting seminars and related professional workshops and operates The Actors Center and Don LaFontaine Voice-Over Lab. For details, visit