24th Annual Screen Actors Guild Awards® Partners Step Up to Support the SAG-AFTRA Foundation

Jan 11, 2018

24th Annual Screen Actors Guild Awards® Partners
Step Up to Support the SAG-AFTRA Foundation
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The 24th Annual Screen Actors Guild Awards® will be simulcast live
on TNT & TBS on Sunday, Jan. 21, 2018 at 8 p.m. (ET) / 5 p.m. (PT)

 

LOS ANGELES (Jan. 11, 2018) – United Airlines, Champagne Taittinger, Subaru, L'Oréal Paris, FIJI Water, DOVE® Chocolate, Cooper’s Hawk Winery & Restaurants and TNT & TBS are among the dedicated corporate partners joining with the 24th Annual Screen Actors Guild Awards® in support of the SAG-AFTRA Foundation, SAG Awards Committee Chair and SAG-AFTRA Foundation President JoBeth Williams announced today. Time Inc.’s PEOPLE and the Entertainment Industry Foundation celebrate 22 years of hosting the SAG Awards ® Post-Awards Gala celebrating actors for the charitable commitment.

The 24th Annual Screen Actors Guild Awards® will be simulcast live on TNT and TBS on Sunday, Jan. 21, 2018 at 8 p.m. (ET) / 5 p.m. (PT).

“The SAG-AFTRA Foundation is a vital safety net for tens of thousands of artists coast to coast, and we could not exist without the annual support of the SAG Awards and our generous sponsors,” Williams said. “This committed ensemble of partners understands the value of storytelling. They also understand that in order to maintain a vibrant industry that entertains the world, it’s imperative to support a safety net for the artists who aren’t the headliners, and who don’t receive the prestigious accolades. The Foundation is proud to be the benefitting charity of the SAG Awards and thanks all of our sponsors for their significant and unwavering support.” 

These collaborators and corporate partners contribute in valuable ways. They have made financial commitments to support the work of the SAG-AFTRA Foundation, and many of them opt to enhance the SAG Awards and the Post-Awards Gala with gifts in kind. 

The SAG Awards is proud of how many of its partners return year after year. United Airlines, for example, has been the official airline of the SAG Awards from the very beginning of the televised event in 1995. Its sponsorship is an example of United’s commitment to inspiring creativity, engaging local communities to make a difference, and connecting people in more than just a literal way.

Time Inc.’s PEOPLE and the Entertainment Industry Foundation (EIF) will host the official Post-Awards Gala, and will be joined for the first time by TNT & TBS, honoring the charitable efforts of actors in their communities and making an annual donation to the SAG-AFTRA Foundation. This philanthropic practice supports initiatives including: Storyline Online, a free, streaming digital library of children’s literacy videos; the Catastrophic Health Fund, financial grants for eligible SAG-AFTRA members and their dependents who suffer from catastrophic illness or injury; and the Scholarship Program for SAG-AFTRA artists in need of real support. This donation also helped create the SAG-AFTRA Foundation’s Actors Center in New York, which features the Entertainment Industry Foundation Voiceover Lab in its facility.

Champagne Taittinger will open the famous SAG Awards red carpet with a toast, as it has every year since 2001. The family-owned Champagne House will also complement the Gala with bottles of their prized Champagne Taittinger Brut La Française, produced in Reims. In addition, as actors enter the SAG Awards showroom they will be asked to sign a Methuselah bottle of Champagne Taittinger. For every signature Taittinger will contribute additional funds for the Foundation’s critical Emergency Assistance program, which supports actors and their families in times of urgent need.

Subaru of America, Inc. has been a SAG Awards partner and on-air sponsor since 2004. The all-new three-row Subaru Ascent will mark the entrance to the red carpet, accompanied by signage announcing the proud support from Subaru of America, Inc. of the SAG-AFTRA Foundation. Subaru prides itself on making fuel-efficient vehicles in eco-friendly plants, just one aspect of the company’s belief in making the world a better place.

L’Oréal Paris: Since 2007, L’Oréal Paris has been part of the SAG Awards as a sponsor of the official Post-Awards Gala and the televised experience. Through this sponsorship, L’Oréal Paris continues to celebrate the intrinsic beauty and worth of all women under the brand’s tenet, “Because You’re Worth It.” On an immediate level, L’Oréal Paris makeup artists and hair stylists are on hand offering hair and makeup touch-ups.

FIJI® Water, the number one imported premium bottled water in the United States, returns for the seventh year as the Official Water of the SAG Awards and Post-Awards Gala. FIJI® Water is natural artesian water bottled at the source in Viti Levu (Fiji islands). Known for its iconic square bottle, soft mouth feel and unique mineral profile, FIJI Water is the water of choice among discerning consumers and top chefs. Widely available at fine restaurants and hotels, all major retail channels and through a convenient home/business delivery service, FIJI Water has expanded globally to more than 80 countries.

DOVE® Chocolate returns as a sponsor for its second year, providing its signature DOVE® Chocolate PROMISES® for attendees. DOVE® takes great care to maintain the highest standards of quality with every batch of beans carefully evaluated for flavor to ensure the silky smooth taste is enjoyed by consumers around the world. The Brand wants to inspire people – through chocolate – to put distractions aside and commit to a mindset that chooses pleasure not as a luxury, but as an essential part of everyday life. And, enjoying a DOVE® Chocolate PROMISE® is truly a pleasure with purpose – the Brand has pledged by 2020 to source 100 percent of its cocoa from certified sources which in turn promotes the well-being of cocoa farmers.

Cooper’s Hawk Winery & Restaurants makes its debut in this exclusive group this year. The lifestyle brand centered around wine and focused on creating memorable moments that enrich lives, has been named the Official Wine of the Screen Actors Guild Awards®. Cooper’s Hawk will provide exclusive taste experiences throughout the ceremony and the Post-Awards Gala, including Cooper's Hawk Lux Pinot Noir, Cooper’s Hawk Lux Chardonnay, Cooper’s Hawk Lux Cabernet and Cooper’s Hawk Clone 27 Sauvignon Blanc varietals.

SAG-AFTRA members contribute time, talent and funding toward the SAG-AFTRA Foundation’s endeavors as part of their work with charitable causes. By choosing to sponsor the SAG Awards, these partners prove they understand how important the ceremony on TNT & TBS is to their companies' values, and that they realize the SAG-AFTRA Foundation’s initiatives make important contributions to performers, their families, and to society at large.

About the SAG-AFTRA Foundation

In 2017, the SAG-AFTRA Foundation celebrated 32 years of giving back to the professionals of SAG-AFTRA, their families and communities. The Foundation is a non-profit organization that provides vital assistance and free educational programming to the professionals of SAG-AFTRA while serving the public at large through its signature children’s literacy program. The SAG-AFTRA Foundation relies solely on support from gifts, grants and sponsorships to maintain its free programs. Visit sagaftra.foundation.

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Website: sagaftra.foundation