Generous Corporate Partners Bring Valuable Support to the SAG Foundation
LOS ANGELES (January 23, 2013) — When the first Awards Committee of Screen Actors Guild met, they developed certain guiding principles that have stood the test of time over the SAG Awards’ 19-year history:
• The SAG Awards would celebrate excellence in film and television performance.
• The SAG Awards would be self-supporting, never funded by member dues.
• The SAG Awards would help enhance awareness of our mission throughout the media, the industry and the public.
• The SAG Awards would provide support for and awareness of the important work of the Screen Actors Guild Foundation.
The SAG Awards’ mission to enhance awareness of our union and the SAG Foundation has continued to flourish over the years. The SAG Awards has become an integral part of entertainment industry media coverage, particularly during awards season. And with the Awards’ solid viewership on TNT, TBS, and in over 100 international territories SAG, Screen Actors Guild and now SAG-AFTRA have increasingly become household names.
Early in its history, the SAG Awards began to develop relationships with corporate partners that recognized the contributions of time, talent and financial support actors give to charitable causes. In addition, these partners understand the important contributions to the acting community and the public at large made by the SAG Foundation’s humanitarian, educational and philanthropic programs, as well as its Actors Center. These programs help artists understand the business of their craft, provide assistance with emergency medical costs, and champion children’s literacy.
Longest-running of these partnerships is the sponsorship of the official Post-Awards Gala to honor the charitable endeavors of SAG members by People, the world’s most successful and popular magazine, and the Entertainment Industry Foundation, for 70 years a philanthropic leader in the entertainment industry. EIF and People have not only thrown the SAG Awards’ fabulous after-party since 1998, but also make generous annual donations to support the good work of the SAG Foundation. It’s a tribute to People and EIF’s outstanding hospitality that gala attendees stay to celebrate long into the night.
Since 2001, the SAG Awards red carpet has been opened by a toast featuring Champagne Taittinger, whose Brut La Française complements the SAG Awards dinner menu. This year for the first time, Gallo Signature Series wines will also be served at the dinner tables. Both wines will be featured at the wine bar as well as at the Post-Awards Gala. Champagne Taittinger and Gallo Signature Series are proud supporters of the SAG Foundation, as is FIJI Water, returning as a second-year sponsor. FIJI Water’s natural artesian water will be served on the red carpet, the dinner tables and the Post-Awards Gala.
Since 2010, world-renowned jeweler Graff Diamonds has added a new atmosphere of luxury and comfort to the SAG Awards Green Room, where SAG Awards presenters will await their rehearsals on January 26 and their appearance onstage on January 27. Furnished by FENDI CASA Luxury Living, the décor of this quiet retreat provides an elegant backdrop to showcase Graff’s exceptional jewelry. Graff’s generous support of the SAG Foundation is a superb fit with the company’s commitment to excellence, reflected in the quality and craftsmanship of its jewels and in the philanthropic and humanitarian causes it assists.
When our nominees, presenters, union officials and industry executives arrive at the SAG Awards red carpet, for the past 10 years they’ve passed by an eco-friendly vehicle displayed by on-air and SAG Foundation sponsor Subaru. Providing touch-ups for guests at the Awards ceremony and the gala is six-year on-air and SAG Foundation sponsor L’Oréal Paris. These companies recognize that their association with the SAG Awards on TNT or TBS is good for business and that the programs of the SAG Foundation are good for both the community of actors and the public at large.
For the second year in a row, LG Electronics is hosting the “phone home” station at the 19th Annual Screen Actors Guild Awards in support of the SAG Foundation. The “phone home” station enables Actor® honorees to make cellular calls as they enter the media complex after receiving their SAG Awards.
The SAG Awards would also like to acknowledge the following supporters who have donated product: Grey Goose Vodka, Apothic Wine and Heineken.