SAG Awards Auction Donation Opportunity Details

1.    Holiday Auction: December 10-18; Deadline to donate is December 4
2.    Ceremony Auction (relating to the 16th Award Show and Nominees): January 21-29;
Deadline to donate is January 15
3.    Value to Donator

a.    Company Branding on Auction Displays and eBay Auction site
b.    Sponsor recognition in Press Releases, SAG Awards Social Media sites
c.    Recognition in SAG Awards auction promotion and eBay promotion
d.    Links to Company Website from eBay & Awards auction web pages

a.    Press Releases

i.    Five total press releases

1.    Two for the each of the auctions (date of each release)

a.    Holiday Auction Open – Thursday, December 10, 2009
b.    Holiday Auction Close – Friday, December 18, 2009
c.    Ceremony Auction Open – Thursday, January 21, 2010
d.    Ceremony Auction Closer – Friday, January 29, 2010

2.    Press Kit press release

ii.    All releases will discuss the Foundation, the Sponsor, the Items or Experience and Companies who donated to the auction and the Award Show air date

b.    Media & Consumer Outreach

i.    SAG Awards Media list (domestic and international; 3500+ outlets)
ii.   Holiday Gift Guides (Newspapers, Magazines and their websites)
iii.  USA Weekend, Who’s News Feature
iv.  Social Networking Websites

1.    Myspace
2.    Facebook
3.    Twitter
4.    Tagged
5.    Live Journal
6.    Piczo
7.    Xanga
8.    My Network TV forum

v.    Blogs
vi.   Email Newsletters to consumers

c.    Media Events

i.    Display Tables

1.    Nominations Day – December 17, 2009 (Holiday Auction Only)
2.    Pre-show Media Day – Thursday, January 21, 2009 (Ceremony Auction Only)

a.    Celebrity spokeswomen, JoBeth Williams & Shelley Fabares
b.    All items and photos of experiences will be displayed
c.    Media who cover

i.    Broadcast –entertainment shows; APTV news; local news
ii.   Electronic - websites
iii.   Print – newspapers; wire services; photo agencies

ii. Celebrity Book Reading at an elementary school

1.    Event is to show Foundation Programs in action and mention Auction
2.    Extra or another Entertainment show to cover and air the week of the show

iii.    Poster Signing at Awards Screenings with celebrities

a.    Social Websites – listed above in media outreach

b.    Consumer Outreach

i.    Email Blasts from SAG Awards to consumer database – Approx 35,000
ii.    Linking on the following websites

1.    SAG Awards

a.    Direct - http://www.sagawards.org/auction
b.    Home page - http://www.sagawards.org/
c.    Auction Page - http://www.sagawards.org/auction_store

2.    SAG Foundation – http://www.sagfoundation.org/    
3.    TNT - http://www.tnt.tv/sag15  
4.    TBS - http://www.tbs.com/shows/sagawards

a.    VIP Package - backstage tour, a walk down & photo on the red carpet, 2 tickets to the show and gala
b.    Nominee Gift Bags
c.    Gala Gift Bags
d.    VIP Red Carpet Fan Bleacher Seats
e.    Sex and the City Collection
f.    Desperate Housewives Set Visit
g.    Meet & Greet with E!’s Ryan Seacrest
h.    Dreamgirls jumpsuit worn by Beyonce Knowles
i.    A shirt from Lost wardrobe department that character, Shannon died in
j.    Jewelry worn by Taittinger models during our Red Carpet Champagne Toast
k.    Signed Scripts
l.    Cast signed Movie Posters
m.   Other Autographed TV & Movie memorabilia
n.   Las Vegas 2 night Getaway

a.    Holiday Auction: Dec 10-18, 2009

i.    VIP Package – backstage tour, a framed photo on the red carpet, show and gala tickets
iv.   Autographed movie and television memorabilia and posters
v.    Donated props and wardrobe items
vi.   SAG Awards Red Carpet Bleacher Seats
vii.   Studio set visits
viii.  SAG Awards Nostalgia
ix.   Vaction Packages
x.    A red carpet ready makeover on ‘The Fashion Team’ and bleacher seats to the SAG Awards. Then join TV Guide           Network on their platform on the SAG Awards red carpet for a live report
xi.   Other donations and meet and greets from all the entertainment magazine shows

b.    Ceremony Auction: Jan 21-29, 2010

i.    Items to be determined after Nominees are announced