1.    Holiday Auction: November 28 - December 15, 2011; Deadline to donate is November 11, 2011

2.    Ceremony Auction: January 23, 2012 - February 9; Deadline to donate is January 13
       (relating to the 18th Award Show, Nominees, Presenters, Sponsors and attending Media)

3.    Value to Donator

a.    Company/Donator Branding in Auction Displays and Auction hosting website
b.    Company/Donator Recognition in Awards Press Releases, SAG Awards Social Media sites, Charity Buzz newsletter and all other promotion
c.    Links to Company/Donator Website from Auction Listing

4.    Publicity

a.    Press Releases

i.    Three press releases

1.    One for the each of the auctions

a.    Holiday Auction Open – November 28, 2011 (Cyber Monday)
b.    Ceremony Auction Open – January 23, 2012

2.    Press Kit press release
3.    Charity Buzz Press Releases

ii.    All releases will discuss the Foundation, the Items or Experiences from the Company who donated to the auction and the Award Show air date

b.    Media and Consumer Outreach

i.    SAG Awards Media list (domestic and international; 3400 contacts)
ii.   Holiday Gift Guides (Newspapers, Magazines and their websites)
iii.  Social Networking Websites

1.    Facebook
2.    Myspace
3.    Twitter
4.    Blog

v.    Fan Blogs relating to the donation
vi.   Email Newsletters to consumers from SAG Awards and Charity Buzz, approx 95,000 people

c.    Media Events

i.    Display Tables

1.    Nominations Day – December 14, 2011 (Holiday Auction Only)
2.    Pre-show Media Day – Thursday, January 26, 2012 (Ceremony Auction Only)

a.    Celebrity spokeswomen, JoBeth Williams & Shelley Fabares, possibly Awards Social Media Ambassador
b.    All items and photos of experiences will be displayed, with tags labeling the item or experience
c.    Media who cover

i.    Broadcast –entertainment shows; APTV news; CNN, local news
ii.   Electronic - websites
iii.  Print – newspapers; wire services; photo agencies, trades

ii. Celebrity Book Reading at an elementary school

1.    Event is to show Foundation Programs in action and highlight Auction
2.    Extra TV or another entertainment show to cover and air the week of the show, AP and CNN to possbily cover

iii. Storyline Online Book Reading with Life Achievement Receipient in SAG Foundations Actor Center

         1.   An online streaming video program featuring SAG members reading childerens books aloud
         2.   AP, CNN, THR, Variety, Getty and People Magazine have covered this event in the past and highlighted the auction

5.    Promotion

a.    Social Websites – listed above in media outreach

b.    Consumer Outreach

i.    Email Blasts from SAG Awards to consumer database – Approx 40,000
ii.   Email Blasts from Auction House database - Approx 45,000
iii.  Linking on the following websites

1.  SAG Awards  
       a. SAG Awards Home Page
       b. SAG Awards Auction Page
       c. SAG Awards Facebook    
2.    SAG Foundation
3.    TNT
4.    TBS
5.    Charity Buzz

6.    Top Auction Items sold in past years

          Experiences

• VIP Package - 2 tickets to the show and gala, round trip airfair by United, 3-day hotel package from Montage, Beverly Hills, limo transportation by EmpireCLS, a backstage tour and a walk down & photo on the red carpet
• VIP Red Carpet Fan Bleacher Seats
• A red carpet ready makeover on TV Guide Network's ‘The Fashion Team’, bleacher seats at the SAG Awards and an interview on the TV Guide Network red carpet platform at the SAG Awards for a live report.
• Sporting Event Tickets - Lakers, Dogers, Clippers

          Vacation Packages

• Tahitian escape at the Hilton Moorea Lagoon Resort & Spa for 5 nights in a water bungalow
• Las Vegas two-night Getaway at Ceasars Palace
• Hawaiian Vacation at the Four Seasons Resort Maui at Wailea for four nights for two in an Ocean View Room.
• Champagne Taittinger offered a private tour and tasting through the cellars located in Reims, France.
• Dry Creek Vineyard Dream Tasting, Tour and lunch in Dry Creek Valley in Sonoma County

         Autographed Memorabilia & Collectibles

• Wedding Rings from "The Kids Are All Right"
• Autographed Jewelry Box by Natalie Portman from "The Black Swan"
• "The Fighter" boxing gloves and Sports Illustrated Cover signed by the cast
• Set Visits to Chelsey Lately, E! News, Entertainment Tonight, Extra (meet with Mario Lopez)
• Meet & Greet with Life Achievement Recipient
• "Dreamgirls" jumpsuit worn by Beyonce Knowles
• A shirt from the "Lost" wardrobe department
• Jewelry worn by Taittinger models during our Red Carpet Champagne Toast
• Autographed Scripts from Movies and TV shows
• Autographed Movie Posters by actors, directors and producers

7.    This years Auction Items & Ideas

a.    Holiday Auction: November 28 - December 15, 2011

i.    VIP Package – show and gala tickets, round trip airline tickets, hotel package, limo transportation, a backstage tour, framed photo from walk down the red carpet
iv.   Autographed movie and television memorabilia and posters
v.    Donated props and wardrobe items
vi.   SAG Awards Red Carpet Bleacher Seats
vii.   Studio set visits
viii.  SAG Awards Nostalgia
ix.   Vaction Packages

b.    Ceremony Auction: January 23 - February 9, 2012

i.    Autographed Memorabilia
ii.   More items and experiences to be determined after Nominees and Presenters are announced